Grupo Piñero will be at FITUR 2021 showing its commitment and support to the tourism sector

Grupo Piñero, a Spanish tourism company with more than 40 years of history, will attend the special edition of FITUR, Tourism is back, a key event for the recovery of the tourism sector. Under the slogan “The reunion with illusion”, it is committed to taking advantage of this important event so that it becomes a turning point in the tourism sector and encourages all its agents to meet again in what will be one of the most important editions of the fair. For Grupo Piñero, this reunion should focus on collaboration, since by working together, the trips will become a symbol of recovery and overcoming the pandemic.

This edition of FITUR 2021 will be focused on making the sector visible, analyzing the keys to its reactivation and delving into the latest trends in environmental and technological matters. From May 19 to 23 at IFEMA, Madrid, attendees will be able to visit Grupo Piñero’s stand, where they can take a tour of the different business areas and destinations where it is present.

Protagonist of the reunion with illusion

Although 2021 still poses challenges, Grupo Piñero expects the revitalization of the sector to begin in the third quarter of the year and is focusing all its efforts on promoting a reunion with hope. The company values ​​its work carried out during 2020 very positively and is more convinced than ever that sustainable transformation will be the key to the economic, social and environmental reactivation that we face.

Thus, despite the situation and the difficulties that have taken place, Grupo Piñero over the past year has remained committed to working under a responsible management model, aligned with its values: passion, collaboration, respect, exemplarity, continuous improvement. , and always faithful to its purpose: “To be a benchmark company in the international tourism market, maintaining its 100% family essence and managing responsibly to offer the best experience to customers and employees, and actively contribute to sustainable development.”

All this under the conviction that the main international reference frameworks promoted by the United Nations are an essential engine for Sustainable Development and Human prosperity, with the Sustainable Development Goals being their guide.

At this special event in the sector, one of the main novelties that Grupo Piñero will present will be one of the most important movements in the sector, which were announced in the sector last year: the creation of a Joint Venture with Logitravel Group through the union of Smytravel and Soltour, which has just been authorized by the National Markets and Competition Commission (CNMC), thus constituting a new and modern large tour operator.