Banco Popular wins two Stevie® Awards for institutional communication projects
Santo Domingo.- Banco Popular Dominicano has been awarded two Stevie® Awards for its institutional communication projects: “When Your Ideas Come True,” created for its 60th anniversary, and the book “National Heritage: Dominican Jewels of Culture and Nature.”
The awards were given in the “Communication Campaign of the Year” category, with “When Your Ideas Come True” winning silver in the “Corporate Communications” subcategory and “National Heritage” winning bronze in the “Community Involvement” category.
The 21st annual Stevie® Awards ceremony took place in Istanbul, Turkey, where José Mármol, Executive Vice President of Corporate Communications, Reputation, and Responsible Banking for Grupo Popular, accepted the awards.
The Stevie® Awards, organized by the United States’ International Business Awards®, are recognized as one of the world’s most prestigious business awards, created to celebrate the achievements and positive contributions of organizations and professionals worldwide.
Both initiatives were selected from over 3,600 nominations from 62 countries by a jury of 300 international experts, highlighting their international significance.
Positive feedback for “When Your Ideas Come True”
The judges of the Stevie® Awards were highly positive about the “When Your Ideas Come True” campaign, commenting that “this was a smart, artistic, and effective campaign that manages to inspire its audience with a reminder of everyone’s potential to trust their ideas and pursue their dreams, while creating an emotional connection with Banco Popular Dominicano.”
The jury also added that “the launch of the campaign was extremely well orchestrated with massive visibility, exceeding the campaign’s established objectives” and underlined the “incredible production and beautiful execution of a creative campaign that perfectly complemented its objectives,” calling it “an integrated and dazzling campaign with amazing results.”
Congratulations on supporting tourism and the country
Regarding “National Heritage: Dominican Jewels of Culture and Nature,” the judges valued the project’s support for the Dominican tourism industry while achieving important communication objectives. “A really solid and well-thought-out campaign that had mutually beneficial objectives for both Dominican Republic tourism and the people of the island as well as the bank’s corporate reputation,” one judge stated.
“Excellent work in creating a well-rounded campaign that included the book, the podcast, creative content, website, and the use of public figures to drive traffic to your message,” said another evaluation.
