FITUR Cruises 2024 will reaffirm its commitment to the cruise vacation industry

FITUR Cruises 2024, the section of the International Tourism Trade Fair to be held January 24-28, organized by IFEMA MADRID, reaffirms its commitment to the cruise vacation industry by growing even more. This year’s edition will be held over the five days of FITUR. In addition, it will be held in a new space located in Pavilion 4, where booths, an auditorium and a VIP lounge will be set up for various activities.

FITUR Cruises aims to contribute to the commercial dynamization of cruises, as well as to reinforce the industry’s image of sustainability; to offer a meeting point with ports, tourist destinations, shipping companies and travelers, and to contribute to a better understanding of the cruise tourism experience by travel agents who intermediate in the sale, and by travelers who are not yet familiar with this form of tourism, in addition to expanding the options for veterans; and to reinforce the loyalty of cruise passengers to this form of tourism, creating the sensation of a distinctive community of travelers.

Approximately 50% of cruise revenue is marketed through intermediation. For this reason, among the B2B activities, FITUR Cruises will develop a program of courses and talks focused on professionals that will improve their knowledge of the different cruise lines and destinations visited.

In the B2C area, the weekend’s activities will present FITUR Cruises visitors with all the attractions and special features of this type of travel. The program will showcase the varied cruise experience both on land and the possibilities that await on board the ship. Veteran cruisers will also have their space and will be able to get closer to proposals and novelties that will broaden their options in this type of tourism.

Cruise Market and Cruise Campus

FITUR Cruises will also have a Cruise Market area, a space where shipping companies, institutions, ports and agencies will be represented at different stands, where they can interact with visitors and inform travelers and agents. The space, similar to the decks of a ship, will allow visitors to establish contacts, do business, or simply enjoy the seafaring atmosphere at FITUR.

Another new feature of this year’s 2024 edition will be the challenge posed to visitors: to complete their “cruise ship boarding pass” with the stamps available at each stand, which will give them the opportunity to participate in drawings for various prizes. In addition, throughout the 5 days, different events will be held, both for professional networking and cruisers’ meetings.

Another attraction will be Cruise Campus, an innovative system of mini-courses concentrated in 25-minute sessions, which will deal with a single aspect or topic related to the cruise experience. Presented in a practical way, experts in different fields from the world of marketing, communication, or professional travelers, address all angles of the cruise travel experience, from how to choose the right ship for each type of passenger to how to pack a suitcase for an Alaskan itinerary.

This edition will feature the third edition of the popular “Cruise Scavenger Hunt,” an intense treasure hunt game focused on the cruise traveler, where teams of one or two people must locate and visit a series of cruise ship ports of call by solving clues throughout the FITUR pavilions.

Great gathering of travelers and election of the best in the world.

Also new will be the Café & Cruises, an informal gathering of both veteran cruisers and those new to the world of cruising who are planning their first trip.

Likewise, FITUR Cruises will host a large gathering of cruise-loving travelers during the days dedicated to the general public. It is a place to get to know, learn and share all the details of the cruise experience from its protagonists, the travelers.

In addition, during the professional days of FITUR Cruises the winners of the second edition of the Cruceroadicto Awards will be announced, which will reveal the best ship, shipping company and port of the year 2023, chosen by cruisers in a massive international vote.

A lot of magic on the sea

FITUR Cruises will feature different stands of cruise lines and destinations, among which there will undoubtedly be a large space dedicated to a company that boasts of bringing a magical experience to the sea. More details about the exhibitors and unique events at FITUR Cruises, the FITUR space that will turn Madrid into an authentic cruise port, will be available soon.