Personalize tourist offers with Ai in Central America and the DR

The Central American Tourism Promotion Agency (CATA) has emerged as a trailblazer in digital transformation, leveraging advanced technological solutions and artificial intelligence to tailor tourist offerings. Introducing a new era of experiences, CATA is championing an innovative tourism portfolio, attuned to the evolving preferences of travelers. This initiative integrates the Dominican Republic and fosters collaborations among tour operators to craft distinctive multi-destination packages.

The region’s commitment to avant-garde tourism is evident in the development of various technological solutions, including the creation of its own application, Visit Centroamérica. Collaborating with industry giants like Google, Expedia, Euromonitor, and others, CATA utilizes Big Data, predictive analysis, and augmented virtual reality to comprehend tourist behavior, needs, and interests.

Direct feedback from tourism micro, small, and medium-sized enterprises (MSMEs), coupled with collaborations with tour operators, positions the Visit Centroamérica app as the primary source of tourism information for the region.

Boris Iraheta, the General Secretary of CATA, emphasized the agency’s pivotal role in industry digitization and innovation, introducing advanced technological solutions to optimize processes, improve efficiency, and enhance decision-making. Notably, the agency has trained over 4,000 industry stakeholders during the mitigation and reactivation phases.

CATA remains steadfast in its commitment to innovation, digitalization, and collaboration, positioning itself as the integrative link between the public and private sectors in the region.

The agency’s focus on artificial intelligence aligns with its vision to maintain a prominent position in global tourism, as stated in an official release.