The role of the orange economy as a driver of sustainable tourism to be explored

The third edition of the Orange Caribbean Forum (FCN) will be held under the theme “Orange economy energizing sustainable tourism”, with the aim of socializing experiences and tourism products that are anchored in the natural and cultural heritage of the Dominican Republic, as well as to present actors and leaders of the tourism ecosystem promoters of innovative practices in the creative economy,

Orange tourism is an articulator and enhancer of the orange economy, contributing to generate opportunities for the local community based on its identity and through the configuration of orange destinations, territories or tourism clusters with cultural identity, according to a press release.

“The orange economy boosts sustainable tourism by promoting cultural and creative experiences that value and preserve the cultural and natural heritage of a region. This is the origin of the concept of Orange Tourism to define a sustainable tourism that generates cultural, economic and social development based on responsible tourism management of cultural heritage, artistic production and cultural and creative industries,” said José Gratereaux, CEO of Switch, Havas, one of the companies organizing the event.

It was noted that the panel “Economic Development through Cultural and Sustainable Tourism” will bring together entrepreneurs and leaders in tourism, culture and sustainability to discuss how the cultural and creative industries can play a crucial role in promoting sustainable tourism destinations. From preserving cultural heritage to creating authentic experiences and engaging local communities.

Meanwhile, exploring how financial institutions can be strategic partners of tourism projects that promote the preservation of cultural heritage, the development of the creative industry and the sustainability of destinations, will be the task of the experts in the panel “Banking as a driver of cultural and sustainable tourism”.

On the other hand, with the panel “Leader of cultural and sustainable tourism”, the audience will learn how business leadership can shape the future of cultural and sustainable tourism, learning about the experience of a recognized leader in the sector, who will describe his role in promoting responsible tourism practices and creating a business model that balances economic development with the preservation of cultural heritage and respect for the environment.

In addition, companies and entrepreneurs who have embraced sustainability as a fundamental part of their operations, creating authentic and environmentally friendly tourism experiences, will have the opportunity to share their experiences in the panel “Innovative brands and products that drive sustainable tourism”.

The event will be a space to discover how creativity and innovation can transform the way people travel and experience different cultures, while generating a positive impact on local communities and the environment.