Dominican Government highlights the importance of the QUALITUR label

“QUALITUR allows a greater degree of customer satisfaction, which provides credibility and distinction, helping companies to differentiate themselves from others,” said Vice Minister Henríquez

The QUALITUR quality label, granted by the Ministry of Tourism, has become an essential tool to achieve substantial improvements in the services and products offered by the sector.

This was expressed by the Deputy Minister of Quality of MITUR, Roberto Henríquez, when interviewed by Miguel Susana in the program En Primer Plano fin de Semana, which is broadcast on EN Television.

He recalled that QUALITUR is a recognition that guarantees the continuous improvement of quality and excellence in the services and products offered by the Dominican tourism industry.

“QUALITUR allows a greater degree of customer satisfaction, which provides credibility and distinction, helping companies to differentiate themselves from others,” said Deputy Minister Henríquez.

The official thanked the support given by Minister David Collado for the implementation of this Quality Distinction.

He stated that through QUALITUR the aim is to voluntarily develop and increase the Quality of Tourist Services.

He assured that getting certified with QUALITUR guarantees your “visitors that you meet the basic quality standards and that you care that their stay in your establishment is pleasant.”

Henríquez highlighted the benefits that reach both tourists and establishments that operate in the tourism industry.

“With QUALITUR, customers are assured of the quality of the products and services they consume; it provides confidence regarding the professionalism of the staff and greater security in the choice of the establishment or services”, he indicated.

In addition, QUALITUR promotes the competitiveness and development of the tourism sector:

• Adds value to the establishment in the face of competition.

• Security of compliance with the Quality Standards offered.

• Differentiation from emerging and regular competitors.

This badge is intended for hotels, tour operators or travel agencies, bars and restaurants, among other actors in the sector.