FITUR 2023 will show the potential of Blue Cruise Tourism

The International Tourism Fair organized by IFEMA MADRID will celebrate its 43rd edition from January 18 to 22 next year.

FITUR 2023 in collaboration with Cruceroadicto, the online magazine specialized in cruises, will reinforce the contents and activities of its young space FITUR Cruises, presenting, both to professionals and the public, a wide range of proposals that will show the potential of this type of cruise. “blue tourism” highly committed to environmental sustainability, the protection of destinations and the positive impact on their communities.

In this way, and over three days -from Friday 20th to Sunday 22nd January- FITUR Cruises will expand its field of action to cover the B2B and B2C spheres, locating in Hall 10 of FITUR an exhibition area and a auditorium for the development of the different activities, aimed at promoting commercial action; reinforce the image of sustainability; offer a meeting point for the cruise industry with the ports and tourist destinations, and especially to contribute to a better knowledge of this tourist offer, both by travel agents and travelers, as well as to reinforce the loyalty of cruisers.

B2B activities
The B2B activities will focus, on the one hand, on offering travel agents the information and tools that allow them to improve their knowledge of the value proposition of cruises and bring this type of tourism closer to travelers, making it desirable.
Throughout the entire day dedicated to professionals and within the new Cruise Campus, a training program for travel agents designed to strengthen the involvement of such an important intermediary will be developed, hand in hand with the shipping companies, showing the experience of a cruise To The Future Traveler,
Cruise Campus is configured as an innovative system of mini-courses that, in a practical way and at the hands of experts in different areas of the world of marketing, communication, and even professional travelers, will deal with a single aspect related to the experience of a trip in Cruise from all angles.
This will allow agents to know and adjust the one that best fits the client’s travel style from among the wide variety of existing cruises.
This learning space will be complemented by the Cruise Market, which will place the most maritime environment at FITUR in the center of Fitur Cruises, designed to hold professional networking meetings, as well as meetings with cruise passengers. In the “Cruise Market”, shipping companies, institutions, ports, and agencies will have representation in different booths to interact with visitors and inform travelers and agents.

B2C activities
During the weekend, FITUR Cruises will present to the visiting public all the attractions and peculiarities of this type of travel, through the activity “Discover the cruises, they will hook you” a cruise experience on land that will reveal all the possibilities that await them on board. Thought has also been given to the acclaimed cruise passenger to whom the “Cruise passenger, we’ll tell you what’s new” program is dedicated, who over the weekend will be in charge of bringing them proposals and news that reinforce their fidelity to this type of tourism.
During the two days open to visitors, Cruise Campus will continue with its mini-courses focused on all aspects of cruise travel, but this time from the side of the cruise passenger. How to pack to explore the Mediterranean, what is an expedition cruise, tricks when booking your next cruise, will be some of the interesting topics open to everyone.
The offer for cruise lovers also includes recreational activities, such as the CRUISE SCAVENGER HUNT gymkhana, a treasure hunt through the FITUR pavilions with very special raffles among the winning teams; a WHITE PARTY accompanied by an exclusive typical cruise show, or an informal meeting of members of the Cruise Club to chat about cruises, travel experiences, and share tips in the COFFEE & CRUISES space.

Cruceroadicto will also address the “Cruise News” with the live broadcast from FITUR Cruises of the LIVE program, the weekly appointment with all the news that has happened in the industry, and will award the first ANCHOR AWARDS, which will stand out from the best ship, shipping company and port to the cruise passenger of the year, among other recognitions that will be the result of 100% of the votes of the travelers themselves.