Iberostar Group is committed to responsible tourism and presents its new products at the DATE 2023 Fair
Iberostar Hotels & Resorts was present at the Dominican Annual Tourism Exchange 2023 (DATE), which was held from April 26-28 in Bávaro, Punta Cana, to share its latest developments, including renovations at hotels in the Americas. The renovations to be carried out will follow Iberostar’s sustainability criteria to be waste-free by 2025 and carbon footprint neutral by 2030, among others.
Iberostar Group arrived in the Dominican Republic 30 years ago and since then has a firm commitment to the destination where it currently has 7 hotels and around 5,500 beds spread between Puerto Plata (Iberostar Costa Dorada), Bayahibe (Iberostar Selection Hacienda Dominicus) and Punta Cana (Iberostar Grand Bávaro, Coral Level at Iberostar Selection Bávaro, Iberostar Selection Bávaro Suites, Iberostar Dominicana and Iberostar Punta Cana).
Mark Nueschen, Commercial Director for the Americas, commented on the hotel renovations. “Iberostar Hotels & Resorts has in its DNA to offer the best experience to its customers and therefore presents an ambitious renovation plan in its hotels in the Dominican Republic, Mexico and Jamaica. Around $20 million is being invested by 2023 to renovate more than 2,600 rooms, as well as renovated common areas such as swimming pools, bars and restaurants, and Star Camp areas.”
A great example of what Iberostar is doing is the recent complete renovation of all 528 rooms and most of the facilities at the Iberostar Selection Hacienda Dominicus in Bayahibe, Dominican Republic by the end of 2022. This hotel now also includes high-tech in-room amenities such as Chromecast, USB outlets, new reading lamps and a modern key system connected to guests’ wristbands and phones via a QR code.
Also during the Fair, it was announced that between August and December 2023, the Iberostar Punta Cana hotel at the Iberostar Bávaro Complex will host December 2023, the Iberostar Punta Cana hotel at the Iberostar Bávaro Complex will have all room categories in the main building all categories of rooms in the main building will be renovated and the beach restaurant will also be remodeled. the beach restaurant “La Caña” will also be remodeled.
Within the framework of the event, the progress achieved in the Wave of Change movement was also presented.
Wave of Change movement, where the Iberostar Group continues to promote dynamics to continue to lead a model of responsible responsible tourism model through its Agenda 2030. By 2023, the chain is focused on reducing its carbon footprint and continuing to make progress in the three areas of action areas of action: moving towards a circular economy model, promoting responsible fish and seafood consumption and responsible consumption of fish and seafood, and improving the coastal health of all the ecosystems surrounding its surrounding its facilities.
About Grupo Iberostar
Grupo Iberostar is a 100% family-owned Spanish multinational with more than 65 years of history in tourism and business origins dating back to 1877. origins dating back to 1877. Its core business is Iberostar Hotels & Resorts, whose portfolio exceeds 100 4- and 5-star hotels in 16 countries. The Group has become an international benchmark by promoting a model of responsible responsible tourism business model that focuses on caring for people and the environment. Its pioneering Wave of
Change movement reflects the company’s specific commitment to the environment and the oceans, and the effort to share it with society as a whole.
With sustainability as the driving force and lever of the business, Grupo Iberostar places the circular economy at the center of its strategy and is working on its own Agenda 2030 to be waste-free by 2025, carbon neutral by 2030, 100% responsible in its seafood supply chain by 2025, and improve the health of the ecosystems surrounding its hotels, among other objectives.
