Cross-Border Commerce Europe has released the fifth edition of the “TOP 16 Countries Cross-Border Europe”: an annual ranking that identifies the top 16 European countries (incl. the UK) for cross-border online shopping.
BRUSSELS–(BUSINESS WIRE)–Cross-Border Commerce Europe, the platform dedicated to fostering cross-border eCommerce in Europe, has published a significant research paper covering two country rankings: (I) TOP 16 from the consumer perspective and (II) TOP 10 from the business retailer approach. According to the findings, Luxembourg has been once again chosen as the country winner from the consumer perspective, while Germany maintains its position as the leading EU country in generating the best cross-border online shops and marketplaces.
UK cross-border sales dropped to a historically low level (-4%) resulting in €28B cross- border B2C sales online.
(I) The ‘TOP 16 Countries Cross-Border Retail Europe’ edition from the consumer perspective is a major compilation of cross-border data. The ranking is determined by weighting four parameters:
Online cross-border sales in Europe – including 16 countries in Western Europe including the UK & Scandinavia
Cross-border online market share
Cross-border consumer confidence, which encompasses the willingness to purchase cross-border and internet penetration
Percentage of cross-border web visitors
Based on the above-mentioned methodology, the TOP 16 Countries for 2022 are:
TOP 1: Luxembourg
TOP 2: Ireland
TOP 3: Austria
TOP 4: Sweden
TOP 5: Norway
TOP 6: Switzerland
TOP 7: Germany
TOP 8: Denmark
TOP 9: Portugal
TOP 10: Belgium
TOP 11: Italy
TOP 12: Finland
TOP 13: Spain
TOP 14: France
TOP 15: United Kingdom
TOP 16: The Netherlands
(II) The ‘TOP 10 Countries Cross-Border Retail Europe’ edition from a business-retailers perspective is a major compilation of cross-border data derived from the TOP 500 EU Cross-Border Retail. The ranking is determined by considering five parameters from the TOP 500:
Number of webshops
Cumulated position from the first three listed webshops
Number of webshops in TOP 10
Number of marketplaces
Number of pure players
In this ranking the TOP 10 countries are:
TOP 1: Germany
TOP 2: Sweden
TOP 3: The Netherlands
TOP 4: France
TOP 5: Denmark
TOP 6: United Kingdom
TOP 7: Switzerland
TOP 8: Spain
TOP 9: Austria
TOP 10: Italy
Infographic: https://docs.cbcommerce.eu/press-releases/countries/country-report-infographic-PR.pdf
Full PR: https://docs.cbcommerce.eu/press-releases/countries/PR290623.docx Contacts
Carine Moitier
Founder
Cross-Border Commerce Europe
Mobile: +32 473 26 05 61
E-mail: carine.moitier@cbcommerce.eu
