CHTA presents the Caribbean Travel Forum 2024: Envisioning a new tourism panorama for the region

Kicking off this year’s Caribbean Travel Marketplace, the annual event brings together regional and international thought leaders to discuss tourism business opportunities and strategies for success in the Caribbean, the heart of the global travel industry.

Attendees will have the opportunity to gain invaluable insights from distinguished speakers, including esteemed travel writer, author and destination development consultant Doug Lansky, who will deliver the keynote address, sharing ideas and perspectives on how to navigate the changing Caribbean tourism landscape. . The author of ten books, Lansky has also written for the world’s most prestigious travel publications.

CHTA President Nicola Madden-Greig, in her ‘State of the Industry’ address, will share key data and insights, including data from CHTA’s recently launched annual performance and outlook survey. The survey highlights the resilience and growth of the Caribbean tourism industry with overwhelmingly positive results. It also highlights current challenges that require attention to grow the region’s crucial economic engine.

His presentation will also go into detail about the forecast for new development in the region with the official release of the CHTA Construction and Pipeline Report. Additional data will also be shared on international and regional trends shaping the tourism landscape.

Several prominent stakeholders from the public and private sectors will share their insights into the tourism business, including:

Kenneth Bryan, Minister of Tourism and Ports of the Cayman Islands and President of the Caribbean Tourism Organization
Edmund Bartlett, Minister of Tourism, Jamaica
Nataliya Mylenko, Senior Economist, Caribbean Region, World Bank Group
Sheila Johnson, Executive Director, Salamander Hotels and Resorts
Adam Stewart, CEO, Sandals Resorts International
Frank Wolfe, CEO, Hotel Finance and Technology Professionals (HFTP)
Olivier Ponti, Director of Intelligence and Marketing, ForwardKeys

The forum agenda covers a variety of topics crucial to the success of the region’s tourism industry, including harnessing data insights, improving multi-destination marketing, boosting travel within the Caribbean, harnessing technology for innovation, improving operational efficiency, expanding tourism links and job navigation. market limitations and adopt new market penetration strategies.

Additionally, the event will feature the CHTA Awards Luncheon, celebrating the achievements of the Caribbean Hotelier of the Year, the winner of the Destination Resilience Award and the President’s Award for Tourism Excellence in the Caribbean.