Dominican Republic launches the Country Brand strategy in the United States

In this new strategy, the Dominican diaspora will be integrated to strengthen the image of the country with its main commercial partner.

NEW YORK, United States.- The Dominican Government launched its Country Brand strategy here on Wednesday, in its effort to reinforce its presence, business relationships and promotion in the United States, its main commercial partner and where the majority of Dominicans resides. they live outside their territory.

The showy ceremony, headed by President Luis Abinader, Tourism Minister David Collado, the president of the Country Brand Commission for the private sector, Ligia Bonetti and the director of ProDominicana, Biviana Riveiro, was held in one of the the Ziegfeld Ballroom, in the heart of Manhattan.

During the activity, the five pillars that complete the Country Brand of the Dominican Republic were highlighted: Investment, Exports, Tourism, Culture and Citizenship and it was explained that the strategy in the United States will be supported by the Dominican diaspora with whom actions will be deployed to welcome the country brand as their own and be its ambassadors in the United States, developing the pillars on which it is based.

The presentation of the Country Brand, which is the result of a long process that involved the government and the Dominican private sector, was carried out within the framework of President Abinader’s visit to New York, since one of its main objectives is to integrate to the Dominican diaspora in the relaunch of the Dominican Republic and where the country can develop its maximum potential.

The Minister of Tourism, David Collado, described the launch of the Country Brand in the United States as a “historic event”, because this will support the relaunch of the nation as an ideal destination for North Americans, both in commercial and industrial matters as well as tourism.

“From now on there will be a before and after in the promotion of our country in the United States, a nation that provides us with more than sixty percent of the tourists who visit us,” said Collado.

“In this effort to strengthen our presence here in the United States, we must go hand in hand, shoulder to shoulder, with that great Dominican community, which makes so many contributions to our economy through its visits, its remittances, its investment and the consumption of what is ours ”said the Minister of Tourism.

The Country Brand Strategy represents the beginning of a permanent effort to work comprehensively to strengthen the image of the Dominican Republic, projecting Quisqueya not only as a tourist place but also as an integral destination for business and investment, with export products. of first quality and also as a space full of cultural riches.

In this entire strategy, the private sector, which has covered the expenses of the entire process that has been executed to date, including the launch in the United States, plays a leading role, taking advantage of its experience, but also articulating actions to open up the Dominican Republic to the world as an attractive and safe option to attract new investments in a sustainable way.