Dominican Republic targets Portuguese market as premier summer destination

Portugal.- The Dominican Republic is making a strong push into Portugal’s tourism market, positioning itself as a top summer destination. Through the Ministry of Tourism (Mitur) and under the campaign slogan “Taste Paradise,” the country showcased its rich natural beauty, culture, gastronomy, and high-end hotel offerings at two major tourism events held in Lisbon and Porto.

This initiative reflects the Dominican Republic’s strategy to diversify its tourism markets, with Portugal selected as a key focus for the summer season. Tour operators responded positively, showing growing interest in promoting the Caribbean nation beyond its well-known sun and beach appeal.

Top resorts such as Casa de Campo Resort & Villas, Hard Rock Hotel & Casino Punta Cana, and Hodelpa Hotels presented their luxury accommodations, while destinations like Punta Cana, Samaná, Santo Domingo, and La Romana were highlighted as must-visit vacation spots. A Ministry spokesperson emphasized the country’s goal of offering Portuguese travelers everything from romantic escapes to family-friendly adventures, aiming to make the Dominican Republic a preferred destination in Portugal.