Enthusiastic hotels Santo Domingo creation bureau conventions

PUNTA CANA , RD May 13, 2022.- The country’s promotion strategy has promoted the recovery of tourism in Santo Domingo, and the consolidation of the city as a tourism destination is projected with the announced construction of a convention center, said Paula Lama, CEO of the Sheraton Santo Domingo hotel.

“For our hotel, he said, the decision to resume the celebration of the tourism marketing fair of the Association of Hotels and Tourism of the Dominican Republic is very positive, and the broad support offered by the Ministry of Tourism to this important appointment.

In 2022, Paula Lama highlighted, in the Dominican capital “growth similar to the performance of 2019 is observed; and in the case of the Sheraton, occupancy exceeds that registered in 2019 by 9%.

In recent months, demand was marked by last-minute reservations, he explained, but a growth in anticipated reservations is observed, which is an important indicator that underpins the destination’s recovery.

The management of the crisis and the strategies to resume tourism have been successful and this is reflected in the results of “2021, since despite the fact that an uncertain year was envisaged, it was possible to close with encouraging numbers very close to the 2019 performance.”

Referring to DATE 2022, Paula Lama described it as one of the most important tourism fairs in Central America and the Caribbean, and the demand for business appointments, which in the case of the Sheraton Santo Domingo, has exceeded that of previous years, that is an indicator of the impact on the markets of the positioning achieved by the country.

The Santo Domingo hotel industry said that it is “very enthusiastic and happy about the announcement of the upcoming launch of the convention bureau that will position our capital as one of the best options in the meeting industry.”

Paula Lama revealed that the Sheraton Santo Domingo Hotel occupies position #7 of 746 hotels throughout the country on Tripadvisor; also the #1 position of 118 hotels in the capital; at Marriott International it is #10 of 28 Sheraton hotels in the Caribbean; and in the reservation systems and registration of customer opinions these “mainly highlight the quality of the service and the stimulating experience of the guest”.