Los Angeles Mayor Karen Bass to Give Welcome Remarks at 7th Annual POSiBLE L.A. Entrepreneur Summit Geared Towards Local Latino Business Owners to Grow Their Businesses

Wells Fargo Returns as Presenting Sponsor Summit to Take Place at East Los Angeles College Saturday, October 14LOS ANGELES–(BUSINESS WIRE)–Univision Los Angeles announced its 7th annual POSiBLE L.A. Entrepreneur Summit. In this one-day event, aspiring entrepreneurs and small business owners can attend seminars designed to help them adapt and grow their businesses. This year, POSiBLE L.A. will return in person and will continue to focus on helping Latino business owners launch, sustain, and grow their businesses in a post-pandemic climate. The event will take place on Saturday, October 14 starting at 8:30 a.m. at East Los Angeles College. The event will commence with welcome remarks by Los Angeles Mayor Karen Bass.
“L.A. Latinos are driving the growth of the labor force in the market, and many of them are small business owners,” said Veronika Moroian, President and General Manager, Univision Los Angeles. “Delivering on our mission to inform and empower our local communities, I am proud to bring back our POSiBLE L.A. summit, where we will provide the tools for Latinos to succeed as entrepreneurs, either starting a new business or growing and innovating existing ones.”
In the U.S., Hispanic-owned businesses are growing at four times the rate of non-Hispanic-owned businesses with a growth rate of 32% more firms from 2012 to 2020 vs. 7% growth of non- Hispanic firms. [1]
“We are excited to once again come back as a sponsor of Univison’s POSiBLE event that has helped so many Angeleno small business owners,” said Alice Juarez, Wells Fargo region executive. “At Wells Fargo, we are committed to support the Latino community with the tools and resources to help them grow their businesses.”
POSiBLE L.A. participants will hear from top entrepreneurs and self-made professionals about how to plan, finance, structure, grow and launch their own businesses. Speakers and sessions include:

From a Good Idea to a Big Business (De Buena Idea a Gran Negocio): Moderated by Maria Elena Nava, Host of K-LOVE’s Levánante. Before opening a business based on an idea, it is important to do research on the business you want to open. The session will give detailed steps on how to open a new business.

Your Financial Map Geared Towards a Successful Business (Tu Mapa Financiero Hacia Un Negocio Exitoso): Moderated by Liliana Garcia, POSiBLE Radio Host. A financial plan is essential and important to launch a new business as it gives a clear vision of the financial wellness of your business. This session will show how and where to find financial resources from traditional and commercial loans and other alternatives.

Tactics To Attract Clients and Grow Your Business (Tácticas para atraer clientes y crecer tu negocio): Moderated by Fernanda Kelly, Small Business Owner and TV/Radio Host. One of the biggest challenges for any small business owner comes when they ask themselves how they will attract clients. This session will share important tactics that will help your clientele continue to grow.

Don’t Be Afraid of the Digital Space, Explore It and Grow (No le tengas miedo al espacio digital, explóralo y crece): Moderated by Octavio Valdez, Anchor, Univision Los Angeles Noticias 34. Digital literacy has become essential for all businesses, despite its size. Having a good digital presence is key in order to promote your brand. This session will show you how to create campaigns that will help grow your revenue.

To pre-register for the free event and to view the complete schedule and list of speakers, visit POSiBLE LA.
POSiBLE L.A., powered by Univision, is an initiative that was launched in 2017 with the purpose to provide LA Hispanic entrepreneurs the resources, tools, and information necessary to build, grow, and prosper in their small businesses. Strategically timed events are supported by relevant content aired on TV, radio, digital, and social media.
Wells Fargo returns once again as a presenting sponsor. POSiBLE L.A. content partners include the Small Business Development Center (SBDC) and the Small Business Administration (SBA).
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About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 39 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
Source: US Census Survey of Business Owners 2012 & 2020, Total U.S. and All-Metro Statical Areas. Latino firms based on Hispanic Sole Owners and Hispanic Equal Partnerships. Contacts
Mayola Delgado – 310.348.3417 – MayDelgado@univision.net