Puerto Plata launches its new destination brand: “Puerto Plata, always real”.

The new and energetic brand reflects joy, happiness and connection, emotions embodied in a graphic identity composed of nine vibrantly colored spheres, which characterize the nine municipalities of the province.

With a fresh, versatile and modern concept, Puerto Plata presented this Wednesday its new destination brand. This project, which was managed by the Tourism Cluster, had the support of the Ministry of Tourism of the Dominican Republic and the integration of local entities from the public and private sectors, which joined criteria to project the diversification and uniqueness of resources offered by the province to its local and foreign visitors.

The new and energetic brand reflects joy, happiness and connection, emotions embodied in a graphic identity that is composed of nine spheres with vibrant colors, which characterize the nine municipalities of the province, and the integration of an isotype representing the letter “P”, along with the slogan “Always real”, which denotes the authentic atmosphere of the destination, where locals and visitors interact in a natural way, creating a unique and unparalleled connection.

During the presentation at Macorix House of Rum, it was revealed that the main market segments reflected by this new brand include sun and beach, water sports, digital nomads, nature, adventure, culture and history, nautical and cruise tourism, gastronomy and fun, romance and weddings.

These segments were staged during a dynamic event that was attended by authorities, businessmen, representatives of civil society and the media linked to tourism in the region.

The “Puerto Plata: Siempre Real” brand was the result of an arduous research process led by the consulting firm Berry Whale. Workshops, interviews and surveys were conducted with the participation of more than 700 people from the public and private sectors, as well as visitors and residents, obtaining valuable information in order to generate a representative and authentic identity, said Birgitt Heinsen, president of the Puerto Plata Destination Tourism Cluster.

It was announced that this valuable tool has a series of applications, including a renewed web portal, promotional video, a complete newspaper library, strategic development, marketing and investment plans, among others.

A governance committee composed of public and private actors will also be created to ensure the correct implementation and positioning of the brand, and will be responsible for making adjustments in accordance with the opportunities that arise and the evolution of international trends.