Wyndham Hotels & Resorts and Palladium Hotel Group sign a strategic alliance
Wyndham Hotels & Resorts, the world’s largest hotel franchising company with more than 8,900 hotels in over 95 countries, and Palladium Hotel Group, one of the largest Spanish hotel companies, announced, today, a commercial alliance that will add more than 6,500 rooms to Wyndham’s Registry Collection. The 14 spectacular all-inclusive TRS Hotels and Grand Palladium Hotels & Resorts managed by Palladium Hotel Group are located in Mexico, Dominican Republic, Jamaica, and Brazil and will join Wyndham’s portfolio under a long-term agreement leveraging Wyndham’s extensive distribution and bringing Wyndham’s all-inclusive resort portfolio to 26 hotels.
“Expanding Registry Collection Hotels continues Wyndham’s global growth in the luxury space and grants more travelers access to new, preeminent experiences in some of the most remarkable destinations,” said Geoffrey A. Ballotti, president and chief executive officer of Wyndham Hotels & Resorts. “These unique, all-inclusive hotels are designed to ensure that guests – whether redeeming Wyndham Rewards points or booking directly – will enjoy an elevated vacation.”
“This agreement with a hotel company that has one of the greatest distribution capacities in the United States is a great pairing for us” – said Jesús Sobrino, CEO of Palladium Hotel Group – “This alliance is part of our commitment to the American market due to its proximity and great air connectivity with the Caribbean destinations where we operate. We are also very pleased to add synergies between our Palladium Rewards program and Wyndham Rewards®, recognized as one of the top loyalty programs in the industry. As a hotel management company, thanks to this agreement, we improve our value proposition to owners, as we add to it a great know-how and experience of operating all-inclusive resorts in the Caribbean.”
Registry Collection Hotels is a selection of hotels handpicked for their incredible experiences in spectacular destinations with an unmistakable individuality, elevated by thoughtful design and world-class service, key values shared by Palladium Hotel Group’s brands. As part of the agreement, Palladium Hotel Group’s two all-inclusive luxury brands Grand Palladium Hotels & Resorts and TRS Hotels will join Wyndham’s leading luxury Registry Collection brand. These include:
- Family All-Inclusive Vacations with Grand Palladium Hotels & Resorts: the hotels offer an all-inclusive experience with a wide array of sports and leisure activities, entertainment, excellent dining options and extensive services and facilities for families, couples and business groups.
- Adults Only All-Inclusive Luxury Resorts with TRS Hotels: a great adults-only experience with exclusive butler service and personalized attention for couples and single travelers around the world.
Through this alliance, both companies seek to strengthen their leadership position in the region and to continue expanding while delivering high-quality standards in key tourist destinations in the Caribbean. By joining the Registry Collection, Palladium Hotel Group’s hotels will maintain their spirit and unique individuality while tapping into the global scale of Wyndham Hotels & Resorts and the award-winning Wyndham Rewards® loyalty program with more than 94 million enrolled members. At the same time, Wyndham Hotels & Resorts will benefit from Palladium Hotel Group’s long history as a hotel management company in 5-star all-inclusive resorts in America and especially in the Caribbean.
The first four properties to join Registry Collection Hotels under this alliance include:
- Grand Palladium Colonial Resort & Spa, Grand Palladium Kantenah Resort & Spa and Grand Palladium White Sand Resort & Spa in Riviera Maya (Mexico): situated along the stunning coast of the Riviera Maya, the resort complex is located between Playa del Carmen and Tulum. These three hotels are an all-inclusive hideaway ideal for couples or friends looking for a tranquil vacation, or families seeking a memorable adventure. The property features 1,100 fully equipped spacious rooms, as well as a gastronomy wide offer, including nine restaurants à la carte, twenty-one themed bars, six freshwater pools, a range of activities thoughtfully created for families, as well as the impressive wellness center Zentropia Palladium Spa & Wellness.
- TRS Yucatan Hotel in Riviera Maya (Mexico): this 5-star luxury hotel welcomes adults seeking privacy and personalized holidays with butler and 24h room service whilst also offering unlimited access to an exquisite array of global cuisines, top-quality amenities, access to an incredible infinity pool overlooking the azure Caribbean waters, a VIP adults-only beach and the successful Chic Cabaret & Restaurant, a three-hour gastro show with over 20 artists and a varied gourmet menu.