Global Participation by Exhibitors and Attendees at the 2024 PGA Show

With some 200 exhibitors from 25 countries, in addition to the United States, and registered attendees representing more than 80 countries, the PGA Show is proving every year its growing global reach and international impact.

“Since 2007, Trackman has consistently participated in the PGA show, with only one absence during Covid. Over the years, our presence has gradually grown, reaching its peak this year,” said Bernd Larsen Linde, Vice President of Marketing for Trackman, a renowned Danish manufacturer of simulators and range solutions.

“Since our very beginning, Trackman has collaborated with top coaches, fitters, and global brands. We always look forward to the PGA Show as an opportunity to reconnect with the many PGA professionals who have been our valued partners over the years and get to meet exciting and new business partners,” added Larsen Linde.

Like Trackman, German technology firm Puttview, specialized on interactive putting greens, has grown its presence at the PGA Show since their debut in 2018. “It is one of the most important events of the year in terms of the golf industry. It is an easy way to reach out to businesses, clients, golf clubs, with everybody there and together in one place,” said AnnKathrin Nahl, Marketing and Communication Manager for Puttview.

International exhibitors, like Trackman or Puttview, will make up about 12% of the Show Floor in 2024. They share the floor with exhibitors from the United States, some of which expand their operations beyond North America, along with spaces for industry presentations and product testing.

“For years, the presence of Latin Americans at the PGA Show has been very important. It promotes new relations and clients, interactions with people that meet you in person for the first time. And you get great feedback about the status of golf in the region,” said Juan Pina, Regional Manager for Latin America at Callaway Golf.

While many of the exhibitors come from China, Canada, Korea; most of the regular international visitors to the PGA Show come from the Americas and Europe. However, all the continents and almost half of the world are represented through the combination of exhibitors and attendees.

“The PGA of America is actively sourcing more opportunities to partner with like-minded organizations, golf facilities and mission-driven individuals across Latin America, Asia, the Middle East and Africa,” said Sean D. Thornberry, Director of Global Development at the PGA of America.

The PGA Show, organized by Reed Exhibitions (RX) in partnership with the PGA of America, showcases that global interconnection in the golf industry and the international outreach of both organizations.
“To date, we have executed brand partnerships with golf facilities in 8 countries, merchandising relationships in China and South Korea, formalized an International Section with over 300 PGA of America Golf Professionals, introduced 1000s of golfers to player engagement programs and opened up education pathways to PGA Membership for non-US citizens and non-residents of the United States,” added Thornberry.